Tanarra Schneider is group director at Fjord Chicago, where she leads a large team of talented people. She loves keeping teams motivated to design new services and businesses. She is passionate about design as well as food, dancing and being a mom.
MOST SURPRISING INSIGHT
We asked Tanarra what she sees as the biggest changes in service design for the future at Fjord. She mentioned these two topics:
- Speed-to-market. Companies need to moves quicker to be able to transform their businesses to be prepared for the future. We need to discover how service design can work in an agile context and create incremental improvements.
- Organisational design. Service design often has a large effect on business, this soon evolves into new challenges. We need to prepare ourselves for that.
WHAT WE LEARNED
We learned about spark teams at Fjord. These are small teams that are given a specific assignment which is part of a larger project. These spark teams intensively work on this assignment for 2 or 3 weeks and inspire the team that is working on the project for a long time. They look towards the project with a fresh pair of eyes and discover things the core team did not see anymore.
This sounds like a great way of improving projects that have a long timespan!
A BEHIND THE SCENES STORY
We talked for about 5 minutes about the similarities between the cooking process and the service design process. Tanarra beautifully explained what makes them so much alike.
“Cooking, more so than anything has given me the ability to be creative and work with what I have. You don’t always have every ingredient you need… So I’m able to improvise.”